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The RETAIL project
… new TRUDI STORES for you!
20/07/2007 - 12:54 In 2006 Trudi launched the Retail project and opened the first directly managed point of sale. In 2007 there are already 25 Trudi single brand shops operating in Italy and the Company aims to increase the number of sales points, managed directly or through associates, with the Trudi emblem being established across Italy. One strategy proposes as an objective, on the one hand, the reinforcement of the Trudi image on the markets in which the trademark is already present and recognised and, on the other hand, the possibility of also attaining a strong presence in the emerging markets. There have been numerous new openings in which the company has taken the starring role ... we have opened Trudi Stores in the main Italian cities; Milan, Rome and Bologna to mention but a few.
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